Hero MotoCorp Ltd., formerly known as Hero Honda, is the world’s largest manufacturer of two-wheeler vehicles. Established in 1984, the company has been at the forefront of the Indian two-wheeler industry for over three decades. With a wide range of products catering to various segments of the market, Hero bikes have become a household name in India.
Hero Bikes – A Brief History
Hero MotoCorp Ltd. was formed as a joint venture between Hero Cycles Ltd. and Honda Motor Company of Japan in 1984. The company’s first motorcycle, the CD100, was launched in 1985, and it was an instant success. It was followed by the Hero Honda Splendor, which became the best-selling motorcycle in the world in 2001, a feat that it held for more than a decade.
In 2010, Hero and Honda decided to end their joint venture, and Hero MotoCorp was formed. Since then, the company has continued to innovate and improve its products, leading the way in the two-wheeler industry.
Product Range
Hero MotoCorp offers a wide range of products that cater to various segments of the market. Its product portfolio includes commuter bikes, premium bikes, scooters, and electric bikes.
Commuter Bikes
Hero’s commuter bikes are designed to provide comfortable and efficient transportation to people who use their bikes for daily commuting. The product range includes the Splendor, Passion, and HF Deluxe series. These bikes are known for their fuel efficiency, low maintenance, and affordability, making them popular among the middle-class population.
Premium Bikes
Hero’s premium bike range includes the Xtreme series and the Hunk. These bikes are designed for people who want a more powerful and stylish motorcycle. They offer superior performance, advanced features, and a comfortable ride. The Xtreme series, in particular, has been a popular choice among young bikers. Read more about the best mileage bike
Scooters
Hero MotoCorp also offers a range of scooters that cater to the growing demand for easy-to-ride vehicles among urban consumers. The company’s scooter range includes the Pleasure Plus, Maestro Edge, and Destini. These scooters offer superior comfort, convenience, and fuel efficiency, making them a popular choice among women riders and families.
Electric Bikes
In line with its commitment to sustainability and innovation, Hero MotoCorp has also entered the electric bike segment. The company’s electric bike range includes the Optima HX and Nyx HX. These bikes are designed to provide a sustainable and affordable transportation solution to consumers. They offer superior performance, low maintenance, and eco-friendliness.
Innovations
Hero MotoCorp has always been at the forefront of innovation in the two-wheeler industry. The company has filed over 2,000 patents and is constantly working to develop new technologies that enhance the riding experience of its customers.
One of the most significant innovations introduced by Hero MotoCorp is i3S technology. i3S stands for Idle Stop Start System, and it is a technology that automatically switches off the engine when the bike is at a standstill for more than five seconds. The engine is automatically restarted when the clutch is engaged, providing fuel efficiency and reducing emissions. This technology is now available in most of the company’s commuter bikes.
Hero MotoCorp has also introduced advanced features such as LED headlamps, digital instrument clusters, and tubeless tires in its products, providing customers with a superior riding experience.
Marketing and Branding
Hero MotoCorp has a strong marketing and branding strategy that has helped it establish a strong presence in the Indian market. The company has associated itself with various sporting events and personalities, including cricket, football, and the Olympics. It has also partnered with popular Bollywood celebrities to promote its products, including Salman Khan, Ranbir Kapoor, and Alia Bhatt.
The company has also invested heavily in its brand image, launching several campaigns that promote its products’ quality, reliability, and value for money. Hero’s “Hum Mein Hai Hero” campaign, launched in 2011, is one of the most successful marketing campaigns in Indian advertising history. The campaign featured a catchy jingle and highlighted the brand’s association with the concept of heroism, resonating with customers across all age groups.
Apart from traditional advertising, Hero MotoCorp has also leveraged digital marketing to reach a younger audience. The company’s social media channels feature engaging content, including product videos, customer stories, and behind-the-scenes footage, providing a more immersive brand experience for its followers. Read more about the 150cc bikes
Corporate Social Responsibility
Hero MotoCorp is committed to contributing to the society and has a strong corporate social responsibility (CSR) program. The company’s CSR initiatives focus on education, healthcare, and environmental sustainability.
Under its education initiatives, Hero MotoCorp has established schools in rural areas, providing quality education to children who would otherwise not have access to it. The company has also launched a scholarship program that supports meritorious students from economically weaker backgrounds.
In the healthcare sector, Hero MotoCorp has launched several programs that provide medical support and assistance to people in need. The company has set up mobile medical units that provide free medical check-ups and treatment to people in remote areas.
In line with its commitment to sustainability, Hero MotoCorp has also implemented several environmental initiatives, including water conservation, waste management, and afforestation. The company has set up rainwater harvesting systems in its manufacturing plants and has launched tree plantation drives in various parts of the country.
Conclusion
Hero MotoCorp has been at the forefront of the Indian two-wheeler industry for over three decades, offering a wide range of products that cater to various segments of the market. The company’s commitment to innovation, quality, and sustainability has helped it establish a strong brand image and a loyal customer base.
Hero MotoCorp’s CSR initiatives also demonstrate the company’s commitment to contributing to society and making a positive impact on people’s lives. With a strong focus on innovation, marketing, and social responsibility, Hero MotoCorp is poised to continue leading the way in the two-wheeler industry for years to come. Read more about the 125cc bikes in india